My Story

Why HELLO TOMATO was born.

Having been sensitive to toxins all my life, I’ve made a conscious change to using natural household cleaning goods, avoiding hair dyes, lash glue, and other products that contains strong chemicals.

For me, regular nail polish caused adverse reactions; onycholysis (nail lifting), eye dermatitis (swelling, itchiness, rashes), and onychomycosis (nail fungus). So I almost gave up wearing nail polish altogether. I tested countless supposedly non toxic nail polish, but even claims of 10 free contained Ethyl and Butyl Acetate, which still irritated my nails, skin, and eyes. As I looked deeper, I realized that I wasn’t the only one having a hard time finding an alternative that is free of possible irritants yet performs like regular polish. Unhappy with what was out there, I decided to create my own. The result; an odorless water based nail polish with vibrant color saturation, consistency, and durability. As we are continually refining the formula and grow as a brand, we will have better and more colors to offer.

In the meantime, HELLO TOMATO is the first luxury water based nail brand with brilliant high gloss colors that lasts up to 5 days. It truly is the cleanest, gentlest, high performance nail polish that has all the features I’m happy with, and I hope that it’ll work for you too!

Here’s to tiny joy at the tip of our fingers.

Sylvia, founder