Why TOMATO was born.

The First Luxury Water Based Nail Polish Brand

Having been sensitive to toxins all my life, I’ve made a conscious change to using natural household cleaning goods, avoiding hair bleaches, synthetic dyes, lash glue, and other products that contains strong chemicals.

For me, regular nail polish caused adverse reactions; onycholysis (nail lifting), eye dermatitis (swelling, itchiness, rashes), and onychomycosis (nail fungus). So I almost gave up wearing nail polish altogether. I tested countless supposedly non toxic nail polish, but even claims of 10 free contained Ethyl and Butyl Acetate, which still irritated my nails, skin, and eyes. As I looked deeper, I realized that I wasn’t the only one having a hard time finding an alternative that is both zero irritant yet performs like regular polish. Unhappy with what was out there, I decided to create my own, working with chemists to come up with a formula that has vibrant color saturation, consistency, and durability. The result; an odorless water based nail polish, with colors derived only from non toxic pigments. We finally created a formula that works for people like me. As we are continually improving the formula and grow as a brand, we will have better and more colors to offer.

In the meantime, TOMATO is the first luxury water based nail brand with brilliant high-gloss colors that lasts chip proof for up to 5 days. It truly is the cleanest high performance nail polish that has all the features I’m happy with, and I know that it’ll work for you too!

Here’s to tiny joy at the tip of our fingers,

Sylvia S


I’d love to hear your nail story, drop me an email at sylvia@hellotomato.co

Happiness Guaranteed
Tomato offers a full refund. What makes founder Sylvia happy, who has always adopted a minimalist lifestyle, is bringing real value to her customers.